Focus on your ideal buyer.
To understand how to write a product description, you have to play the role of the audience. When you write product descriptions with a lot of buyers in mind, your descriptions are fanciful and no one will end up commenting. The best product descriptions will meet your audience directly and personally. Ask and answer questions as if you were having a conversation with them. Choose a word your ideal shopper would use. Use the word “you”. Here’s how retailer The Oodie starts product descriptions for I Love Plants Oodie in the first product description example. It’s time to write a product description for your ecommerce business. Start by imagining your ideal buyer. What kind of humor (if any) do they appreciate? What words do they use Are there certain words they don’t like? Are they okay with “sucks” and “crappy”? What questions are they asking you? Consider how to talk to your ideal buyer. If you sell products face-to-face in-store, consider integrating that language into your e-commerce site now. So you can have similar conversations online that resonate more deeply.
Adjust using superlatives
The ultimate metaphor sounds insincere in product descriptions. Unless you can clearly prove why your product is the best, easiest, or most advanced. The word signature makes the reader feel like this is special. Amazon mentions the pixel density (300 ppi) and how the reader has a glare-free screen and twice the storage of the previous model. If your product is really the best in its category. Please provide specific evidence as to why. Otherwise, plagiarize your product or recommend customers who say your product is the best they’ve ever used.
make friends first
If a customer walks into your retail store, you won’t immediately say, “Hello, would you like to buy this blouse?” “how’s today?” and “What did you do today?” “I like the shirt you’re wearing” or “You’re looking for a cocktail dress. May I ask what this opportunity is for?” When conducting a B2B outreach to a prospect you have never spoken to before, it is important to rely heavily on the research elements discussed in step 2. If you find out that the prospect lives in Phoenix, Google will tell you where to go in the area. Quickly search for a new restaurant, ask them if they’ve visited, what their favorite food is, and open it. Are they from Colorado? It starts by asking how the snow is this season, if they’re skiers, and most importantly, what they offer. Get to know your prospects thoroughly before you launch: Why do they care? And why are you better than the competition? After all, we are only human. Talk to your prospects like a human before you talk to them like a salesperson.