Selling properties, not benefits
Let’s say you’re selling a consumer computer with 16 GB of RAM, a 1 GB video card, and a 2 TB hard drive, but you’re not selling at the rate you want! because you sell properties (facts) about your product Only very technical people will buy based on the features. Most consumers buy benefits. (solution) is not a property. So it changed the conversation to Instead, “smooth performance” and “store all your personal media in one place” are often used by experienced marketers to use this analogy. Let’s say someone wants to hang a picture. in doing so you have to punch the wall If you try to sell drills to them. They would buy it for a ridiculously low price. If you sell it for what the drill does (drill the wall) it will increase your sales. Selling benefits to businesses and consumers will cause sales to skyrocket.
focusing too much on oneself
You can easily check how you are doing. Check out some of our recent sales calls. How often do you use words like “me, me, we” compared to “you, your, your?” You will focus on yourself, your business, your products and services. It doesn’t convince potential customers to buy. If you focus on the conversation You will succeed at a surprisingly high rate.
Some websites have poor navigation.
A website that makes it difficult for customers to find the information they need will disappoint them. Sometimes this is very obvious and potential customers leave your site annoyed. Other times, it’s more subconscious. And potential customers will feel bad about your brand. This is like a first impression. Hard to measure, but very powerful.
Does not clearly describe the benefits of your product or service
This is Marketing 101 explaining the benefits of using the service. Not a feature of the service It’s common for new business owners to talk about the services they can do or the new products they can do. However, if the buyer does not benefit himself, then he does not buy.